'Question Everything'

A HUGE campaign for the launch of SKY Crime. A channel dedicated to real-life crime documentaries.
From TV ads to on-air promos to social engagement and activation stunts. We even did ads for litter bins!

‘Sky Crime will be the home of premium US true crime from Oxygen and HBO and the dedicated home of quality first run content from Jupiter and Woodcut. Key programming will include addictive, emotionally charged accounts of true crimes, many of which remain unsolved, including ‘I Love You, Now Die’ and
‘The Disappearance of Susan Cox Powell’. Additionally, famous headline cases from the US and the UK, like ‘Kemper on Kemper’ and ‘Britain’s Most Evil Killers’ will bring new insights into some of the most notorious killers of modern times.’

True crime lies here. Question Everything.