'Four Inch Freddies'

‘Go Daddy’ is the American based go to web-building site for small businesses. But it’s relatively unknown in the UK. So, for this project we enlisted the help of celebrity superstar(!) Andrew ‘Freddie’ Flintoff.
And helped him to launch his very own ‘side-hustle’ – ‘Four Inch Freddies.com.’
We took 3D scans of our hero and created a unique set of very life-like effigies, that capture him during the various milestones of his long and varied career.
We then set up a Go Daddy website to sell the figurines online, with the profits going to ‘MIND’, Freddie’s chosen mental health charity. The most expensive sold for £600.