David Fleetwood Creative Director

Rethink Mental Illness is a UK charity that believes in a better life for millions of people affected by the many forms of mental illness.
It is the largest voluntary sector provider of mental health services – helping almost 60,000 people with
long term issues in the UK every year.
This is their first advertising campaign. The ads were created to raise awareness for the charity and also engender the debate about mental health and the stigma that surrounds it. They also ran in national newspapers and at bus shelters.

The brain is real.