David Fleetwood Creative Director

London Underground (and TFL) wanted to announce the arrival of their new, re-designed trains, in a big way.
So, we devised a proper unveiling – we created our own designs for LU gift wrapping – based on Transport for London colours and symbols.
Firstly, we sold the wrapping paper in their gift shop. Which proved to be a big hit.
Then, we peel-coated the tube trains, in the same designs, for the launch – emblazoned with the message:
‘We’re unwrapping 191 new trains across the network.’